Why risk the future of your business by not building your levels of trust…

Trust – a word that can mean so much, in so many different ways, to so many different people.

What does trust mean to you?

The dictionary definition of trust is:

“Reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence; confident expectation of something; hope”

There are three key words within this definition which embody the feeling and importance of trust:

• Reliance
• Integrity
• Confidence

Think about a relationship you have, either personal or professional, with a person that you trust. Those three words will be at the heart of that relationship.

You know you can rely on that person 100% to do what they say they are going to do or to be there when it matters. They have integrity, are honest, have high moral standards and would never be disloyal. You have confidence in them to be there for you, to deliver on time or to back you up when needed.

Where there is high trust in a relationship, everything is made easier – a high-trust relationship is less stressful, more profitable, both emotionally and financially, and more enjoyable as well.

Where there is low trust in a relationship, everything is so much harder and more stressful – it costs you and your business more in time and money, and it’s just not fun to work in a low-trust environment.

For your business to be successful, high trust relationships are vital.

You need to be able to trust your team to do their work to a high level, to deliver on time, to hit deadlines and to keep your customers happy.

You need to be able to trust your customers and for them to trust you, with the result that they will order from you again, recommend you to others and remain loyal.

You need to be able to trust your suppliers to make and deliver products and services for you as promised and that these products and services will be in good working order.

This all sounds simple, doesn’t it?

Trust might be common sense, but in business it is not always common practice.