Neil Rackham and his training company, Huthwaite, put together the SPIN framework
Ask the right questions in the right way and your customers will tell you how valuable
All businesses rely on repeat and future sales for growth and survival. During
In the 1970s, Neil Rackham and his training company Huthwaite developed the SPIN
We all know that asking the right questions is key to success and that asking the
When it comes to securing existing or future business with your customers, the questions
Your business is successful because you’ve had sales and you’ve won business