Stop just running your business and start leading it with purpose…

Running your business, especially at present, is challenging.

You and your team are working very hard just to survive these uncertain times, to make sure that your business remains profitable and has a future.

It goes without saying that your business cannot exist without making money – but is money solely the reason for its existence?

If the purpose of your business is merely to make money, then you may need to rethink…

Think about these professions and their purpose:

• Doctors – is their purpose to make money? – no, it’s to heal
• Teachers – is their purpose to make money? – no, it’s to educate
• Mechanics – is their purpose to make money?  – no, it’s to repair, or rebuild

Yes, they all make money, but it’s not the purpose of their professions. The purpose of their profession transcends simply making money.

So, what is the purpose of your business, of your profession, of you as the business leader and of your team?

And have you ever taken the time to work out what your business stands for?

What difference does your business make to everyone involved – your customers, your team, your suppliers, your investors?

A successful business is not just about delivering products and services to your customers for a profit, it’s about having a deeper meaning that connects with your customers, your employees and your stakeholders. It’s about consistently leading your business with this deeper meaning in mind.