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Blog 164 - Start using guarantees in your business to give you a competitive edge

Start using guarantees in your business to give you a competitive advantage

How do you get your customers to choose you over the competition?

It’s a dog-eat-dog world out there, and you’re constantly looking for ways to stay ahead of the game, ahead of your competition and come up with something that gives your business that shot in the arm to enable you to beat all the rest.

With the ever-changing financial uncertainties, the advances in technology and the sheer number of competitors you have, it’s vital that when buyers are looking for someone to hand over their hard-earned money to, you are by far the best option.

Remember you aren’t just competing with your competitors; your customers are making choices all the time:

Do I have my lounge decorated, or put a down-payment on a car?

Do I buy a new bed or go on a holiday?

Question: How do you make your customer not only choose to spend their money on your product instead of the holiday or the bed, but also choose your product or service over your direct competitors?

Answer: You reduce their hesitancy and reduce their risk - when you do these 2 things you increase the likelihood of the customer buying from you.

So how do you do this?​

​Using a compelling guarantee for your product or service will tip the balance in your favour.

Tip the balance and you make it easier for your buyers to choose you.

Ignore guarantees and you risk driving buyers into your competitors’ arms.

Click here to learn how to create a powerful guarantee to compel your buyers to buy from you and give you an edge over your competition.

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