Pre-suasion – is this the competitive advantage your business needs?

You are familiar with the term persuasion – convincing someone to do something you want them to do.

But have you heard of PRE-suasion?

One of the most difficult tasks you face when trying to sell your products and services to existing and potential customers is getting them to properly listen and focus on just what it is that you are selling.

You may have the best product or service, you may have the best offer, but there are so many outside influences disrupting the decision-making process along the way that it is hard to get your customers to pay attention to your message.

To persuade effectively, you need to direct their attention and focus – before you act to persuade them to buy what you have to offer.

As it’s much harder to change someone’s mind once they have decided on a course of action, your chances of persuading them to choose you over the competition are massively improved if you move them in the direction of agreeing to your offer BEFORE you seek the approval and sale.

This is called PRE-suasion.

As Sun Tzu, an ancient military strategist, suggests:

Every battle is won before it is even fought.

And although persuading your customer to choose you over your competition isn’t a battle, the persuasive point being made here is:

It’s what you say BEFORE you say what you want to say that really matters.