How your powers of persuasion determine the success of your business

Persuasion – the action or process of persuading (convincing) someone or of being persuaded to do or believe something.

As a business leader, manager and human being, you spend much of your time persuading other people to do something that you think is a great idea.

In your business, you spend time persuading your team to get on board with a new initiative or to change strategy, or to work better and more effectively as a team.

You spend time persuading your customers to buy your products and services, and even more time persuading them to do it again and again.

In your personal life, you spend time persuading your spouse that the new car really is an investment, or that a curry would be better than a Chinese takeaway and, if you have children, you spend hours persuading them to tidy their rooms or do their homework.

Your time is limited – running your business and a family can be stressful and each are more than a full-time job.

It goes without saying that when you become better at persuasion, you will become better at getting people to say yes to what you want them to do.

When you become better at persuasion, your business will be more successful.

So, are you any good at persuasion?

How well do you know the science of persuasion?

Could you be better at persuading others?

Let’s be honest, even if you think you are pretty good, would you turn down the opportunity to improve?