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Learn from the most unlikely of exits how to implement change in your business…

Brexit – when you say that one word, everyone has an opinion.

This issue has divided families, businesses and governments. But on the 23rd June 2016, the UK did what most people thought they would never do and voted to leave the EU.

Most polls suggested that the UK would stay in the EU. Bookmakers had betting odds at an 80% probability of victory for the pro-EU, or Remain, camp.

So what happened? How did an 80% likelihood of remaining in the EU transform into the opposite result?

Usually, most referendums fail. Worldwide, only about a third of them pass.

This is because referendums are decided by people. Being creatures of habit, we don’t really want to change. Referendums fail two-thirds of the time because they ask for a change in the prevailing circumstances, and that’s something that we generally find difficult.

When it came to Brexit, the odds were stacked against the Leave campaign. They were calling for the nation to make a major change – to abandon 46 years of economic integration, agricultural subsidies and free trade. This change relied on the majority of the UK stepping away from the status quo to something entirely new and different.

Dominic Cummings led the ‘Vote Leave’ campaign, and he knew very well the science of change management.

He knew that a ‘PUSH’ campaign would alienate the voters, so instead he ran a ‘PULL’ campaign, and the rest is history, as they say…

Click here to learn how Dominic Cummings mastered the science of a PULL campaign with unexpected results and how you can effect even the most difficult of changes in your business when you master the same PULL change methodology.

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