Grow your business when you invest team time to improve your customer experience…

The experience your customers have of your business, products or services is down to you and your team. You can decide how every aspect of your business impacts on your customer.

In this fast-moving, ever-changing world, achieving outstanding customer experience is a moving target – and it’s too risky to stand still. Your business must adapt and grow with your customers’ ever-changing expectations or it will fail.

Your competition is continually improving, and customer experience with other products or services is improving as well.

Try to think of a product or service, in recent times, that hasn’t become more convenient…

In today’s competitive world of constant improvement, it is a given that most things are becoming easier to use. Many businesses have done really well at just making things as effortless as possible for the customer – think about Amazon, Uber and Domino’s Pizza.

In fact, ordering a Domino’s pizza is now remarkably easy – and if you use their app you can see the whole process, from order to cooking to packing to delivery!

So, to avoid the risk of becoming irrelevant or of being left behind by the competition, you need to follow the examples of the businesses above and work on your customer experience.

Start by asking yourself this simple question:

“When did you and your team last review your customers’ experience of your business/service/products?”

Your next step is simple – TAKE ACTION to address this question by setting time aside with a few key members of your team to investigate the experience your customers have of your business, products or services. Make this time distraction-free, make it off-site and ideally set aside half a day.

This gives you the time to really drill down into the nitty gritty of your customer experience.