Effective influencing is all about motivation and ability in your business…

For your business to survive, it must respond to changing markets, technical advances and customer demands…

But at times it can be difficult to get some members of your team to respond in the way that you want.

Most people have a familiar way of working, a routine, an entrenched behaviour – “that’s the way we’ve always done it.”

Your job as a business owner or manager is to influence a change in this behaviour to allow your business to grow its profits.

When you improve your people’s motivation and ability to change their mindset, you will influence their behaviour to do what’s needed.

The story of the success of The Carter Centre in eradicating the Guinea worm disease proves that even deeply embedded behaviour can be changed – provided there is the right motivation and the ability to do something about it.

Guinea worm disease is a parasitic infection caused when people consume water from stagnant sources contaminated with worm larvae. Inside the human body, the worms mature and grow. After about a year, the worm, which can grow to a metre, creates a painful blister on the skin and slowly emerges from the body. Guinea worm sufferers seek relief from the agony of the blister by bathing in water sources such as rivers or lakes, but this contact with water stimulates the worm to release its larvae and begin the cycle of infection all over again.

In 1986, 3.5 million people in 21 countries suffered from Guinea worm infection. Dr Donald R Hopkins, working for The Carter Centre, changed the behaviour of millions of people to eradicate this disease.

Click here to discover how 3 behaviour changes wiped out the disease, and how you can apply these behaviour changing principles to your business.