Build greater trust in your business when you use the 13 trust behaviours.

Trust might be a common-sense thing to expect in business, but it is not common practice.

Distrust is costly and miserable, slowing down everything in your business.  In his book, The Speed of Trust, Stephen M.R. Covey points to two sources of distrust:

Competence – relating to an individual’s results and capabilities

Character – relating to an individual’s intent and integrity

He says, “…many organisational performance issues are actually ‘trust issues’ in disguise.”

So how do you build trust in your business?

The challenge starts with you. It’s about YOU building trust – your credibility, reliability, intimacy and your orientation towards others – before starting to apply the trust equation’s language and framework to others.

“Self-trust is the first secret of success… the essence of heroism.”

Ralph Waldo Emerson

YOU set the standard, YOU take the lead, and your team, your customers, your suppliers will follow.

And not only can trust be learned – RESTORING trust is also possible…

Here is a great story told by Stephen M.R. Covey in The Speed of Trust about how one business used the 13 trust behaviours with great results.

Deloitte, the large audit and accounting firm, lost a very large client. This client had lost all faith in Deloitte and in their ability to carry out a trustworthy audit service. With no intention of working with Deloitte again, they put the business out to tender. And yet it was Deloitte who won the client back because they applied 8 of the ‘13 trust behaviours’.

To do this, Deloitte play-acted the conversation they believed their client’s board of directors might have had about Deloitte’s previous behaviour and performance as auditors. In the Business Breakthrough report, check out which of the 13 behaviours they used to restore their client’s trust and win back the business.